Pace of Progress: Electrifying everything at the rate required to meet our climate goals

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Rewire America – The story of new technology emerging in the marketplace, proving itself to be the better option, and becoming the standard is an inevitable one. Refrigerators. The car. Electricity itself. When a transformative new technology gains popularity over an incumbent, such as a mobile phone over a landline, adoption of that technology usually follows an S-shaped curve. Early adopters acquire the technology first, followed by a rapid uptick in adoption as the technology reaches the majority, culminating in market saturation, and the eventual replacement of the incumbent technology.

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