How to Sell Passive House: A Presentation & Discussion

Join us for a presentation and discussion on best practices for marketing Passive House to clients, potential homebuyers, and the general public. The session, led by real estate broker and green home specialist, John Oppermann, will draw on lessons learned from marketing sustainability in other sectors (e.g., sustainable fashion and sustainable food) and explore the various pillars on which we could better market the myriad benefits of Passive House. Following a presentation, Oppermann will lead a discussion with the group to draw on the group’s experience in communicating and selling Passive House to a variety of groups with the goal of learning how we can increase demand for Passive House amongst our various communities, the real estate industry, and the general public.

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