Pace of Progress: Electrifying everything at the rate required to meet our climate goals

Rewiring America - Click Here

The story of new technology emerging in the marketplace, proving itself to be the better option, and becoming the standard is an inevitable one. Refrigerators. The car. Electricity itself. When a transformative new technology gains popularity over an incumbent, such as a mobile phone over a landline, adoption of that technology usually follows an S-shaped curve. Early adopters acquire the technology first, followed by a rapid uptick in adoption as the technology reaches the majority, culminating in market saturation, and the eventual replacement of the incumbent technology.

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